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Perkins+Will’s ability to get work is dependent upon the firm’s image in the industry, reputation among potential clients, and those potential clients’ knowledge of the firm’s portfolio. Positioning activities include promotions such as publications and conference presentations, website, advertising, relationship building activities such as serving on boards and commissions, and specific pre-pursuit engagement activities such as capture planning and client communication.
Positioning involves regular and strategic research about the marketplace, the practice area, specific project types, and potential clients. Perkins+ Will’s success in the marketplace is dependent upon what we know and when we know it, who we know and the strength of our relationships, and where we engage with potential clients and the community.
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