A Celebration of Friendship: Barbara Falconer 1954-2017

Yesterday morning, the AEC community lost a marketing star, and I have lost a dear friend. Barbara Falconer and I met each other many years ago at a two-day marketing workshop at SmithGroup. With children of the same age and an affinity for all things dramatic, Barbara and I became instant friends, and we sustained a long-distance friendship for more than 20 years. We shared space under a desk during the 1998 Seattle earthquake, and we coached each other through raising children as working moms, career shifts, project recovery, and more proposals than any two marketers should admit to writing.

Barbara reminds me of the importance of the relationships we build with each other in this field. We stay up late together writing, drawing, collating, and editing. We celebrate when our teams win, and we cry when they don’t. We share our work stress, and we advise each other through the inevitable challenges in each of our lives and careers. For those of us who are lucky, our friendships are deep and permanent. We come in and out of each other’s lives, and we share our dreams, our insecurities, and our aspirations in intense spurts of activity and more sustained periods of support.

Barbara was the calm voice on the other end of the phone, my work wife, and my partner in crime. She taught me how to make chocolate chili, and she shared her incredible family in Chicago with me. As recently as two months ago, Barbara and I were planning a spa weekend and looking forward to catching up in person. We thought we’d have more time.

I was so fortunate to spend time with Barbara before she passed, and I got to tell her how much I love her and how much her friendship has meant to me. I am forever grateful to her husband and children for welcoming me into that sacred space and time. Even in the last week of her life, Barbara shared her irreverent sense of humor; we laughed, sang (badly), and cried. Our friendship was honest and true; she reminded me to be my best, and I hope I did the same for her.

In honor of Barbara, I celebrate the friendships in our lives, the people who make a difference in our worlds and who stick with us through thick and thin, who weather the changes in our industry and in our lives, who get older with us and who intertwine their stories with ours in so many ways. Ours is an industry of storytellers, and Barbara was the best of us.

Keep the light on for us, Barbara, and rest well.

Father’s Day: Relationship Rules from Meg’s Dad

In honor of Father’s Day this past Sunday, I’d like to share some insights about relationships, writing, and communication from my mentor and father, Robert S. Gruhn.  Dad was an attorney practicing labor law for more than 50 years in addition to volunteering legal advice and services to a variety of public agencies and museums around the Puget Sound.  He was an old-school attorney, focused on helping his clients preserve relationships and reputation.

Dad had three rules he lived by and that he taught his children and clients:

  1. Never write anything you wouldn’t want read back to you in court.  This is sound advice in any context, particularly in this age of rapid email and social media that gives little time for contemplation and the development of a cogent, well-thought-out line of reasoning.  We should all think before we hit send, avoid use of the “reply all” button, and write each email or post as if our words could come back to us in some form, some day.

    In fact, my Dad took this “rule” a bit further in reminding us that there was one reader worse than any court of law, and that was my mother.  He reminded me never to write anything I wouldn’t want my mother to read.  Oddly, this was not because of the obvious maternal consternation over content, but because my mother is a linguist.  As a result, I am more careful than most to proofread carefully, and to avoid mistakes in grammar and punctuation.
  2. Never do or say anything that might welcome the unwanted attention of the Coroner.  This piece of advice caused me no small amount of confusion when younger, but as I age, it makes perfect sense. Dad was trying to tell me to be aware of the repercussions of my behavior, even behavior that didn’t seem all that dangerous at the time.  He wanted me to think before I act, not to make me afraid of risk, but rather to consider the consequences and make sure I was willing to pay the price for my actions.  Again, sound advice. What if in business, leaders considered both the short and long-term consequences, for their organizations and employees, of the actions they take or recommend? 

    We should all take the long view, understanding how our corporate actions impact the world around us, including employees, clients, and stakeholders.  We should consider the risks, weigh them carefully, and then act with clear knowledge of risks, costs, and benefits.  In other words, we should “own” our decisions and be responsible for our actions.
  3.  Always preserve the relationship because in the end, that’s all that matters.  Dad was known as a ‘gentleman lawyer’, one who wisely advocated communication over litigation.  And, because he chose his battles wisely, when he did have to go to court, he rarely lost.  Over the years, I’ve learned that my Dad was right; relationships matter, and we can win more in business through talking and negotiating than we can through steadfastly arguing for our own point of view.

    Dad taught me how to look at conflict from different perspectives; he believed that everyone has a point of view and everyone deserves to be heard, no matter how strange or unconventional their perspectives seem at the time.  As a partnering and facilitation consultant, I’ve found this to be particularly true:  team members come to projects with a broad range of perspectives and needs.  If we take the time to listen and seek to build understanding of real needs and expectations, we can avoid conflicts and build stronger, more positive relationships across the duration of any project.

I’m a lucky daughter.  Though Dad passed away eight years ago, I get to remember him through his wise words every day (and through the 22 boxes of law books still in my garage).  By passing his advice on to teams around the Country, I’m helping him continue his goals of preserving relationships, building stronger teams, and keeping people out of the courtroom by negotiating in the boardroom.

Stop ‘Spamming’ Your Proposals!

Stop ‘Spamming’ Your Proposals!

I’ve spent the past couple of weeks reviewing proposals for a number of my clients. We’re helping some write better boilerplate, and I’ve performed emergency surgery on several proposals in advance of quick-turn deadlines. After several late nights, I continue to be amazed at how generic most proposal content is, and how often we miss opportunities for grabbing our audience’s attention in most marketing documents. Most proposals in our industry are too long, uninspiring, and difficult to navigate. 

Read More

Leaning Pursuits: A Case for Change

FACT: The average team spends about $3,500 a minute to present their qualifications and approach for a project to a selection committee. When you add up the business development, marketing, and team costs to get in front of the committee, this figure is certainly much higher for larger or more complicated pursuits. When we consider the cost of a pursuit this way, all of us in the design and construction community—both owners and design/construction professionals—should start thinking differently about how we work. Simply, it’s time to ‘Lean’ the pursuit process.

Read More