The CRNW philosophy is simple: we are part of your team; we are your communication resource.
Meg Winch, President
Meg specializes in the facilitation and training of communication and organizational skills, working with project team members to enhance the communication behaviors critical to their jobs. She is a trained facilitator of formal partnering and public involvement processes. She regularly works with teams to develop presentations, manage messages, and develop communication strategies and agreements. Meg also works with both public and private sector clients to develop comprehensive programs of both qualitative and quantitative research. Meg holds BA degrees in Communication and German from the University of Washington and an MS in Communication and Group Dynamics from Purdue University.
“I have a real passion for improving how teams communicate and I love helping them win projects. I’m so proud of the teams I’ve worked with—they work incredibly hard and create amazing presentations that raise the bar for interview teams nationwide.”
Melissa Johnson, MA CPSM, Senior Consultant
Melissa’s diverse A/E/C background is centered on helping individuals, groups, and organizations thrive—from generating organizational alignment toward a meaningful future, to facilitating the development of company goals and strategies, to boots-on-the-ground, highly competitive business development pursuits. With over 25 years of experience, she has managed and directed marketing and BD programs, leadership retreats and organizational learning programs, strategy development and implementation plans, and client feedback/perception studies. Melissa is an expert in the design and facilitation of purposeful, participatory meetings, and loves helping teams accomplish their best work. She has an MA in in organizational design and renewal, a BA in journalism with an anthropology minor, and she holds professional certifications in living systems and professional services marketing (CPSM).
Tracy Kreifels, Senior Consultant
Tracy serves clients through development of highly effective marketing programs that drive strategic initiatives to success. Before joining Communication Resources, Tracy held top marketing leadership positions for multi-disciplinary architecture and engineering firms serving major markets around the world. Trained as an architect, she applies her design skills and understanding of the project development process to all aspects of marketing and communication, including technical writing and graphic design. Active in marketing professional services in the building industry for nearly 25 years, she has been published by SMPS and ZweigWhite, contributed to and edited a book on branding professional services, and is widely recognized for her award-winning marketing programs.
Daniel Oestreich, Research Associate
Dan supports clients through producing meaningful, easily accessible, project specific research. He is adept at organizing information for a wide variety of written communication needs and regularly works with teams on curriculum development, data analysis, and proposal composition. Dan is a recent graduate of the University of Washington and volunteers all over the state with Kohl’s Helmet Safety Program at Seattle Children’s.
Noah Pylvainen, Design Associate
Noah handles CRNW’s marketing program and supports the rest of the team through design and marketing. With a degree in Urban Planning and a variety of communication experience working for public agencies and non-profits, Noah brings a unique perspective and is full of ideas on how to help our clients engage with the public and their specific audience.
Nancy Tripi | Project Administration
Nancy Tripi is the person making sure projects are delivered on time. She is our partner in project delivery and works hand-in-hand with the consultant team to develop creative solutions, deliver highest quality training programs and plan client events. Nancy brings a unique combination of tenacity and innovation to any project. She is responsible for organizing major projects and for maximizing client satisfaction. Nancy holds a BA in political science from Marymount College.
Laine Potter, Accountant
Laine Potter has an uncanny ability to balance her fine sense of humor with an encyclopedic knowledge of accounts, business facts and dates. Laine is the finder of things and the keeper of mission of Communication Resources, the people we work with, and our staff. She’s been with us for more than a dozen years and loves nothing more than answering your questions and making sure your business needs are met. Laine holds a degree in social welfare from the University of Washington and did her graduate work in Accounting.